Vegetarian advertising
Vegetarian sceptics suggest vegetarian lifestyle is more expansive than the non vegetarian one. If we are thinking that healthy food will give us more strength than the other and we won’t go to doctors so much like other people, we will admit that vegetarian investment have a good ROI ( return of investment ) on long time .
Vegetarian advertising is complicated and expensive i can say. I have just analyzed some vegetarian advertising offers and i saw these prices:
468×90 banner – 10$ for 1000 impression.
125×90 banner in sidebar – 7$ for 1000 impression.
I think these prices for vegetarian advertising are making our products more expensive because the niche is not so big and it is strange to ask for 10$ for 1000 impression when the advertising from Google adsense won’t bring you more than 3$ CPM.
But there are great ideas for other company to exploit the financial recession. For example some green sites are moving to a green hosting. Do you really think that hosting company is green? I don’t think so. They are just promoting their hosting services using the new trend: green lifestyle.
In Germany a long term vegetarian advertising had wonderful results, because the meat consume was lower with 10% in 10 years. Even if the vegetarian advertising is expensive, a great idea will bring you the success in a vegetarian business.
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